Step 2: Finding Real Expert Help
Let me be clear. I've intentionally created distinctions throughout this book between what I consider to be typical real estate sales people and true real estate professionals because it's critical for you to be able to make the right choice, the first time. Remember, you'll only get one shot at a successful short sale.
So here's the problem. When short sale listings became a significant percentage of the available inventory of homes to be sold, typical real estate sales people with just enough knowledge to be dangerous instinctively began pitching themselves as short sale experts, which they clearly are not, and which is evidenced by the huge inventory of former short sale listings that have been foreclosed on.
Many of today's foreclosed upon homes are former short sale properties that never successfully closed escrow with the banks even though in many cases they received multiple offers; offers that went nowhere because the listing agents were typical real estate agents who were inexperienced, unskilled and unsuccessful in working with the banks or the buyers.
These agents represent the 90% plus who sell 1-4 homes per year according to the National Association of Realtors. Don't get me wrong though, many of these sales people are indeed experts. They are experts at convincing home owners to hire them!
Whether a surgeon, professional athlete or real estate professional, the skill an expert brings to a task is only gained through time and with vast amounts of experience. Tiger Woods makes golf look easy but seriously, how many times do you think he has practiced his swing?
Selling 1-4 houses per year does not make for a Tiger Woods of real estate. A true real estate professional can sell homes in hot and cold markets. A true real estate professional not only knows what a BPO is, he or she has created boat loads of them. The learning becomes unavoidable when you're consistently performing the same task.
In order to maximize the odds of a successful short sale, you need to find a pro. Obviously, it's imperative that your real estate expert know how to market your home affectively in the current tough market conditions we are all experiencing however, the 3 primary tasks that a true real estate professional performs are as follows:
1. Educate – This means to act as your consultant and advisor. They must ask the tough questions and then listen deeply to understand your particular situation so that they can provide the best advice.
2. Negotiate – When it comes to making their client money or saving their clients money, they take the task seriously and treat their client's money as if it were their own.
3. Coordinate – They must have the structure, systems and experience to coordinate the hundreds of transactional details including phone calls, emails, documents – everything. A mistake anywhere throughout the short sale process can cost you BIG time.
So, how do you find this pro? I told you I'd make it easy.
Simply call the toll-free number 888-478-3902. Listen to the valuable recorded information. You will be asked to stay on the line if you'd like a free, over the phone consultation. Do so. I invite you to get your questions answered by a local professional who can help you. It's free. It's easy. It can change everything.
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